Monday, December 8, 2008

"Mobile" Wars

Mobile companies giving away cars, how funny is that? Digicel and newcomer Claro recently rolled out their Christmas promotions. I’m a customer of the other mobile company so I don’t know how their products and services match up, but Claro has won the “mobile” war hands down. Digicel’s offering of fourteen Mini Coopers was very impressive up until Claro started giving away C-Class Mercedes Benzes. Claro is giving away nine of these German autos, one every weekend until mid-January 2009. With pockets this deep it’s just a matter of time before they loosen Digicel’s stronghold in Jamaica.

28 comments:

Anonymous said...

It's about time we had some competition like this in JA.

Emanicipated? said...

I don't know about you guys but I doubt very much that I will win a mini or a benz (cause mi nah guh choose Claro nuh time soon), so I am not swayed in any way by these promotions. What it shows though is that these people have enough money to make at least some of their services more affordable, so instead of dangling shiny carrots, how about reducing the interconnection rates.

Ann (MobayDP) said...

I agree with Emancipated completely.

I did love Claro's ad that came out right after Digicel's Mini promotion, though. "Why Minimize..." LOL.

I wonder if all this money being spent on this mobile war is really working for any of them...

Gussie said...

Well said Emancipated.

Ann, The numbers aren't in yet but Claro couldn't pick a better way to appeal to our bling culture.

All this money is just an investment, phone credit is a cash cow in Jamaica. There’s billions to be made in a country where some people rank phone credit over food.

Ann (MobayDP) said...

Gussie, I know I haven't switched. In fact I haven't even been moved by the ads, other than the humour of them.

None of my friends have switched either. So I'm really wondering whether the adverts are really working...

Maybe if I could keep my phone number I'd switch though...

Gussie said...

Same here Ann, I can't part with my seven digits. I wouldn't even consider switching unless i could take my number with me.

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